GNBCC and the Netherland Embassy in Accra had a collective goal of contributing to the development of the private sector in the country and increasing the bilateral trade flows between Netherland and Ghana focusing on green agribusiness. The current study will therefore conduct a digital market research targeting specific target groups to understand their digital communication usage and their most effective communication channels. This will help inform them on the most effective communication channels and digital platforms to adhere to in order to enhance the efficacies and sustainability of their business relationship in the coming years. The following will be the key target group of the study